Subby (Subconscious) is the CEO
Let’s get one thing straight: you are not in charge. Subby Is the CEO. You might think you are. You might walk around in your smart little pantsuit or flex your “I read Atomic Habits” muscles and say, “I’m manifesting my best life.” But behind the scenes, in the dimly lit control room of your mind, your subconscious is slouched in a rolling chair, sipping a Diet Coke, and laughing at your vision board.
Don’t get me wrong, you’re adorable. Truly. With your affirmations on sticky notes and your color-coded planner. But until you understand that your subconscious is the CEO of your life—like, the actual boss—you’re basically an intern arguing with the executive team over why you deserve a raise in happiness.
Let’s break it down, shall we?
Meet Your Subconscious: The Real HBIC
Your subconscious is like that person at work who knows where everything is, how everything runs, and isn’t technically listed on the company org chart, but somehow controls the thermostat, the lunch rotation, and the Wi-Fi password. You may not see it, but oh baby, it sees everything—and it remembers.
That time you got embarrassed in 3rd grade during show-and-tell? Filed under “Reasons Why We Don’t Speak Up in Meetings.”
That moment when your mom side-eyed your dance routine in the living room? Tucked neatly into “Why We Self-Sabotage When We Shine.”
And that time your high school crush ghosted you after two flirty Snapchats and a shared KitKat bar? Stored forever in “Love Is Dangerous, Avoid Intimacy at All Costs.”
Your subconscious is the CEO, and basically it just runs programs. Old ones. Clunky ones. Written in 1983 on emotional floppy disks. And it keeps pressing play until you finally say, “Hold up, who installed Windows 95 on my adult life?”
Your Conscious Mind: The Ineffective Middle Manager
Now, your conscious mind—bless it—is trying. It reads self-help books. It goes to seminars. It meditates (sort of). And, if you’re like me, it’s got the attention span of a goldfish on espresso. It’s only in charge about 5% of the time. Five. Percent. The other 95%? That’s your subconscious running the show like a stage mom who never got her big break.
So when you consciously want to launch the business, write the book, or date someone who doesn’t need fixing, and you mysteriously end up scrolling Amazon for bath towels instead—it’s not laziness, darling. It’s programming.
You can’t out-grit your subconscious. You have to train it. Lovingly, persistently, and sometimes with the psychological equivalent of duct tape and a whiteboard.
Reprogramming: Not Just for Robots Anymore
The good news? Your subconscious can be reprogrammed – Click Here to get started with the 7-day Mental Diet. It’s trainable. Like a puppy, but one that’s been through a few rough breakups and now barks at opportunity like it’s the mailman.
How do you retrain it? Repetition. Emotion. Visualization. Humor. (It loves a good laugh.) You tell it, over and over, “Hey babe, we’re safe now. We’re not in 3rd grade anymore. We can shine and not die. We can love and not implode.”
One of my favorite tools? Affirmations. But not the robotic, monotone “I am enough” while folding laundry kind. No, no. I mean the juicy, sassy, laugh-while-you-say-it kind. The kind that makes your subconscious pause mid-coffee and go, “Wait… are we actually doing this?”
Try this: “I am a deliciously unstoppable force of aligned power and I trust myself more than I trust my GPS on a road trip.” Say that every day. Put it on your mirror. Put it on your screensaver. Tattoo it on your retinas if you have to.
Final Word from the Real CEO
Your subconscious isn’t your enemy. It’s your overprotective bodyguard, your guardsman at the gate, your glitchy but well-meaning software, your inner toddler with a juice box and a megaphone. It just wants to keep you safe. It doesn’t know that “safe” today looks a lot more like thriving and a lot less like hiding under the metaphorical table of mediocrity. Oh that’s good.
So stop arguing with it. Start working with it. Laugh with it. Love on it. Rewire it.
Because once you make that boss your ally?
Kids, there’s no limit to what you can create.
Want to fire your inner saboteur and promote your higher self to CEO? I’ve got you. Let’s retrain that subconscious like it’s day one of a dream job—with heart, humor, and a whole lot of truth. Start now. Click Here Now for the FREE Diet
I’m honoured and humbled Mark.
Many thanks to you, Davene and the team.
The clarity you speak of has been one of our great joys; seeing you go from student to contributor and now a guiding force for Training Solutions, LLC is bewildering
I have great gratitude for this blog. It is a very humorous way to read about our subconscious mind and its capacity.
Living alongside my subconscious mind, as you suggest, is so much more fun than the conscious mind.
I have more clarity and peace, which then fires up my imagination and powerful and action packed images arise that help and support me in taking action my life! 😅
You got all the scrolls going on here my friend Mahalo for the great comment
This is absolutely brilliant! It’s shocking [at first].. and enlightening [grateful]… and hilarious [we’re most comical when we take ourselves too seriously]… and makes me filled with hope, knowing I can reprogram my “subby”.