The Go-Giver – with Bob Burg

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Overview

In this episode, Bob explains that giving value to the world around us sets the stage in motion for success. Taking the focus off of yourself and placing it on others will make people feel good about you. The premise of Bob’s Go-Giver books is shifting your focus from getting to giving. Giving means consistently providing immense value to others. Not only is it a more pleasant way of conducting business; it is the most profitable way to conduct business. Plus, Bob explains why competition and comparing in business does not work; whereas, companies should be focusing on the creative aspect of the business. According to Bob, to be nice and fruitful in business requires these five basic laws:

1. Value:  Your true worth is determined by how much more you give in value before you take in payment.
2. Compensation:  Your income is determined by how many people you serve and how well you serve them.
3. Influence:  Your influence is determined by how abundantly you place other people’s interests first.
4. Authenticity:  The most valuable gift you have to offer is yourself.
5. Receptivity:  The key to effective giving is to stay open to receiving.

Tune in to hear Bob explain how to establish trust with potential clients, including the key questions to ask that will set you apart from the crowd. Later, Bob describes the differences between persuasion and influence and the correlation between gratitude and happiness.

Things You Don’t Want to Miss

• How focusing on giving to others rather than concentrating on receiving payments is a more profitable way to conduct business
• Competing and comparing in business do not work; instead, companies should focus on creative aspects
• All about the five fundamental laws to be nice and successful in business
• Bob discloses the only reason people will buy from you
• Questions to ask potential clients when working on establishing trust. Bob includes the one key question that will set you apart from everyone else
• The ways to influence others and earn a commitment to your business

Magic Quotes from Our Guest

Value can be both concrete, but it can also be conceptual in terms of peace of mind. How do you even put a price on peace of mind? If you are selling on a high value, then you are a resource. Money is simply an echo of value. Nobody is going to buy from you because you have a quota to meet. When there’s a lack of trust, things happen slowly. Great influencers don’t push, they pull. 

About Our Guest

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages. His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida. Website Bob Burg on Facebook Bob Burg on Twitter Bob Burg on LinkedIn Watch the video… Download Full Transcript Here

Resources Mentioned in the Episode 

The Go-Giver Podcast Bob’s Books Go-Giver Influencers FB LIVE Show Thinking, Fast and Slow How to Win Friends & Influence People Think and Grow Rich The Science of Getting Rich: How to make money and get the life you want Autobiography of Benjamin Franklin Speed of Trust The Law of Compensation