{"id":13288,"date":"2019-10-07T22:00:55","date_gmt":"2019-10-08T02:00:55","guid":{"rendered":"https:\/\/masterkeyexperience.com\/podcasts\/?p=13288"},"modified":"2020-06-22T22:27:10","modified_gmt":"2020-06-23T02:27:10","slug":"the-go-giver-with-bob-burg","status":"publish","type":"post","link":"https:\/\/masterkeyexperience.com\/podcasts\/the-go-giver-with-bob-burg\/","title":{"rendered":"The Go-Giver &#8211; with Bob Burg"},"content":{"rendered":"<!--powerpress_player--><iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fmasterkeyexperience%2Fcontent.blubrry.com%2Fmasterkeyexperience%2FTaking_Charge_Episode_9_Bob_Burg.mp3&amp;podcast_link=https%3A%2F%2Fmasterkeyexperience.com%2Fpodcasts%2Fthe-go-giver-with-bob-burg%2F#mode-Light&border-000000&progress-000000\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/masterkeyexperience\/content.blubrry.com\/masterkeyexperience\/Taking_Charge_Episode_9_Bob_Burg.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw(&#039;https:\/\/masterkeyexperience.com\/podcasts\/?powerpress_pinw=13288-podcast&#039;);\" rel=\"nofollow noopener\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/masterkeyexperience\/content.blubrry.com\/masterkeyexperience\/Taking_Charge_Episode_9_Bob_Burg.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow noopener\" download=\"Taking_Charge_Episode_9_Bob_Burg.mp3\" target=\"_blank\">Download<\/a> (Duration: 1:05:07 &#8212; 121.0MB) | <a href=\"#\" class=\"powerpress_link_e\" title=\"Embed\" onclick=\"return powerpress_show_embed('13288-podcast');\" rel=\"nofollow\">Embed<\/a><\/p><p class=\"powerpress_embed_box\" id=\"powerpress_embed_13288-podcast\" style=\"display: none;\"><input id=\"powerpress_embed_13288-podcast_t\" type=\"text\" value=\"&lt;iframe src=&quot;https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fmasterkeyexperience%2Fcontent.blubrry.com%2Fmasterkeyexperience%2FTaking_Charge_Episode_9_Bob_Burg.mp3&amp;podcast_link=https%3A%2F%2Fmasterkeyexperience.com%2Fpodcasts%2Fthe-go-giver-with-bob-burg%2F#mode-Light&amp;border-000000&amp;progress-000000&quot; scrolling=&quot;no&quot; width=&quot;100%&quot; height=&quot;165&quot; frameborder=&quot;0&quot; id=&quot;blubrryplayer-2&quot; class=&quot;blubrryplayer&quot; title=&quot;Blubrry Podcast Player&quot;&gt;&lt;\/iframe&gt;\" onclick=\"javascript: this.select();\" onfocus=\"javascript: this.select();\" style=\"width: 70%;\" readOnly><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/taking-charge-podcast-ending-self-help-hustle-heartbreak\/id1475325185?ls=1&amp;mt=2\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow noopener\">Apple Podcasts<\/a> | <a href=\"https:\/\/subscribebyemail.com\/masterkeyexperience.com\/podcasts\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/tunein.com\/podcasts\/Podcasts\/Taking-Charge-Podcast-Ending-The-Self-Help-Hustle-p1237923\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_tunein\" target=\"_blank\" title=\"Subscribe on TuneIn\" rel=\"nofollow noopener\">TuneIn<\/a> | <a href=\"https:\/\/masterkeyexperience.com\/podcasts\/subscribe-to-podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_more\" target=\"_blank\" title=\"More\" rel=\"nofollow\">More<\/a><\/p><a href=\"http:\/\/getpodcast.reviews\/id\/1475325185\" target=\"_blank\" rel=\"noopener noreferrer\">Give us a Rating and Review<\/a>\r\n<h2><strong>Overview<\/strong><\/h2>\r\nIn this episode, Bob explains that giving value to the world around us sets the stage in motion for success. Taking the focus off of yourself and placing it on others will make people feel good about you. The premise of Bob&#8217;s <em><a href=\"https:\/\/thegogiver.com\/\" target=\"_blank\" rel=\"noopener\">Go-Giver<\/a><\/em>\u00a0books is shifting your focus from getting to giving. Giving means consistently providing immense value to others. Not only is it a more pleasant way of conducting business; it is the most profitable way to conduct business. Plus, Bob explains why competition and comparing in business does not work; whereas, companies should be focusing on the creative aspect of the business.\r\n\r\nAccording to Bob, to be nice and fruitful in business requires these five basic laws:\r\n<ol>\r\n \t<li>Value:\u00a0 Your true worth is determined by how much more you give in value before you take in payment.<\/li>\r\n \t<li>Compensation:\u00a0 Your income is determined by how many people you serve and how well you serve them.<\/li>\r\n \t<li>Influence:\u00a0 Your influence is determined by how abundantly you place other people&#8217;s interests first.<\/li>\r\n \t<li>Authenticity:\u00a0 The most valuable gift you have to offer is yourself.<\/li>\r\n \t<li>Receptivity:\u00a0 The key to effective giving is to stay open to receiving.<\/li>\r\n<\/ol>\r\nTune in to hear Bob explain how to establish trust with potential clients, including the key questions to ask that will set you apart from the crowd. Later, Bob describes the differences between persuasion and influence and the correlation between gratitude and happiness.\r\n<h2><strong>Things You Don\u2019t Want to Miss<\/strong><\/h2>\r\n<ul>\r\n \t<li>How focusing on giving to others rather than concentrating on receiving payments is a more profitable way to conduct business<\/li>\r\n \t<li>Competing and comparing in business do not work; instead, companies should focus on creative aspects<\/li>\r\n \t<li>All about the five fundamental laws to be nice and successful in business<\/li>\r\n \t<li>Bob discloses the only reason people will buy from you<\/li>\r\n \t<li>Questions to ask potential clients when working on establishing trust. Bob includes the one key question that will set you apart from everyone else<\/li>\r\n \t<li>The ways to influence others and earn a commitment to your business<\/li>\r\n<\/ul>\r\n<div class=\"content-box-gray\">\r\n<h2><strong>Special Moments In The Podcast<\/strong><\/h2>\r\n<a title=\"Skip to 08:00\" href=\"https:\/\/masterkeyexperience.com\/podcasts\/the-go-giver-with-bob-burg\/#\" onclick=\"return powerpress_stp(event);\" class=\"powerpress-skip-a\" data-pp-stp=\"480\" data-pp-player=\"blubrryplayer-1\">08:00<\/a> Bob explains how giving value to others will make you successful\r\n<a title=\"Skip to 10:00\" href=\"https:\/\/masterkeyexperience.com\/podcasts\/the-go-giver-with-bob-burg\/#\" onclick=\"return powerpress_stp(event);\" class=\"powerpress-skip-a\" data-pp-stp=\"600\" data-pp-player=\"blubrryplayer-1\">10:00<\/a> Bob describes what the go-giver movement is all about\r\n<a title=\"Skip to 13:10\" href=\"https:\/\/masterkeyexperience.com\/podcasts\/the-go-giver-with-bob-burg\/#\" onclick=\"return powerpress_stp(event);\" class=\"powerpress-skip-a\" data-pp-stp=\"790\" data-pp-player=\"blubrryplayer-1\">13:10<\/a> What it means to live on the creative plane versus living on the competitive plane\r\n<a title=\"Skip to 19:00\" href=\"https:\/\/masterkeyexperience.com\/podcasts\/the-go-giver-with-bob-burg\/#\" onclick=\"return powerpress_stp(event);\" class=\"powerpress-skip-a\" data-pp-stp=\"1140\" data-pp-player=\"blubrryplayer-1\">19:00<\/a> A breakdown of the five laws to be nice and successful in business\r\n<a title=\"Skip to 30:20\" href=\"https:\/\/masterkeyexperience.com\/podcasts\/the-go-giver-with-bob-burg\/#\" onclick=\"return powerpress_stp(event);\" class=\"powerpress-skip-a\" data-pp-stp=\"1820\" data-pp-player=\"blubrryplayer-1\">30:20<\/a> How to establish trust when trust is at an all-time low\r\n<a title=\"Skip to 45:30\" href=\"https:\/\/masterkeyexperience.com\/podcasts\/the-go-giver-with-bob-burg\/#\" onclick=\"return powerpress_stp(event);\" class=\"powerpress-skip-a\" data-pp-stp=\"2730\" data-pp-player=\"blubrryplayer-1\">45:30<\/a> The differences between persuasion and influence\r\n\r\n<\/div>\r\n<h2><strong>Magic Quotes from Our Guest<\/strong><\/h2>\r\n<blockquote>Value can be both concrete, but it can also be conceptual in terms of peace of mind. How do you even put a price on peace of mind?\r\n\r\nIf you are selling on a high value, then you are a resource.\r\n\r\nMoney is simply an echo of value.\r\n\r\nNobody is going to buy from you because you have a quota to meet.\r\n\r\nWhen there\u2019s a lack of trust, things happen slowly.\r\n\r\nGreat influencers don\u2019t push, they pull.<strong>\u00a0<\/strong> <\/blockquote>\r\n<h2><strong>About Our Guest<\/strong><\/h2>\r\nBob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today\u2019s business leaders and broadcast personalities to even a former U.S. President.\r\n\r\nBob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, <em>The Go-Giver<\/em>, coauthored with John David Mann, itself has sold over 850,000 copies and it has been translated into 28 languages.\r\n\r\nHis and John\u2019s newest parable in the Go-Giver Series is\u00a0<em>The Go-Giver Influencer<\/em>.\r\n\r\nBob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and\u00a0<span class=\"s1\">is a past member of the Board of Directors of Furry Friends Adoption, Clinic &amp; Ranch in his town of Jupiter, Florida.<\/span>\r\n\r\n<a href=\"https:\/\/burg.com\" target=\"_blank\" rel=\"noopener noreferrer\">Website<\/a>\r\n\r\n<a href=\"http:\/\/www.facebook.com\/burgbob\" target=\"_blank\" rel=\"noopener noreferrer\">Bob Burg on Facebook<\/a>\r\n\r\n<a href=\"https:\/\/twitter.com\/BobBurg\" target=\"_blank\" rel=\"noopener noreferrer\">Bob Burg on Twitter<\/a>\r\n\r\n<a href=\"https:\/\/www.linkedin.com\/in\/bobburg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bob Burg on LinkedIn<\/a>\r\n\r\n<strong>Watch the video&#8230;<\/strong>\r\n\r\n<span style=\"color: #ff0000;\"><strong> <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/364392595\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <\/strong><\/span>\r\n\r\n<strong><a href=\"https:\/\/masterkeyexperience.com\/podcasts\/wp-content\/uploads\/2019\/08\/Taking-charge-Episode-9-Bob-Burg-Trans.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download Full Transcript Here<\/a><\/strong>\r\n<h2><strong>Resources Mentioned in the Episode\u00a0<\/strong><\/h2>\r\n<a href=\"https:\/\/thegogiver.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Go-Giver Podcast<\/a>\r\n\r\n<a href=\"https:\/\/thegogiver.com\/order-now\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bob\u2019s Books<\/a>\r\n\r\n<a href=\"https:\/\/thegogiver.com\/fb-live-show\/\" target=\"_blank\" rel=\"noopener noreferrer\">Go-Giver Influencers FB LIVE Show<\/a>\r\n\r\n<a href=\"https:\/\/www.amazon.com\/Thinking-Fast-Slow-Daniel-Kahneman\/dp\/0374533555\" target=\"_blank\" rel=\"noopener noreferrer\">Thinking, Fast and Slow<\/a>\r\n\r\n<a href=\"https:\/\/www.amazon.com\/How-Win-Friends-Influence-People\/dp\/0671027034\" target=\"_blank\" rel=\"noopener noreferrer\">How to Win Friends &amp; Influence People<\/a>\r\n\r\n<a href=\"https:\/\/www.amazon.com\/Think-Grow-Rich-Landmark-Bestseller\/dp\/1585424331\" target=\"_blank\" rel=\"noopener noreferrer\">Think and Grow Rich<\/a>\r\n\r\n<a href=\"https:\/\/www.amazon.com\/Science-Getting-Rich-make-money\/dp\/1516916816\" target=\"_blank\" rel=\"noopener noreferrer\">The Science of Getting Rich: How to make money and get the life you want<\/a>\r\n\r\n<a href=\"https:\/\/www.gutenberg.org\/files\/20203\/20203-h\/20203-h.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Autobiography of Benjamin Franklin<\/a>\r\n\r\n<a href=\"https:\/\/www.speedoftrust.com\" target=\"_blank\" rel=\"noopener noreferrer\">Speed of Trust<\/a>\r\n\r\n<a href=\"https:\/\/emersoncentral.com\/texts\/essays-first-series\/compensation\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Law of Compensation<\/a>\r\n\r\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant 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0px !important;margin-bottom: 0px !important;}}<\/style><style type=\"text\/css\" class=\"tve_user_custom_style\">.tve-leads-conversion-object .thrv_heading h1,.tve-leads-conversion-object .thrv_heading h2,.tve-leads-conversion-object .thrv_heading h3{margin:0;padding:0}.tve-leads-conversion-object .thrv_text_element p,.tve-leads-conversion-object .thrv_text_element h1,.tve-leads-conversion-object .thrv_text_element h2,.tve-leads-conversion-object .thrv_text_element h3{margin:0}.tve-leads-conversion-object .thrv_heading h1,.tve-leads-conversion-object .thrv_heading h2,.tve-leads-conversion-object .thrv_heading h3{margin:0;padding:0}.tve-leads-conversion-object .thrv_text_element p,.tve-leads-conversion-object .thrv_text_element h1,.tve-leads-conversion-object .thrv_text_element h2,.tve-leads-conversion-object .thrv_text_element h3{margin:0}<\/style><div class=\"tve-leads-conversion-object\" data-tl-type=\"shortcode_12940\"><div class=\"tve_flt\"><div id=\"tve_editor\" class=\"tve_shortcode_editor\"><div class=\"thrv-leads-form-box tve_no_drag tve_no_icons thrv_wrapper tve_editor_main_content thrv-leads-in-content tve_empty_dropzone\" data-css=\"tve-u-05e7ccf5faf25f\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box\" data-css=\"tve-u-15e7ccf5faf263\"><div class=\"tve-content-box-background\" data-css=\"tve-u-25e7ccf5faf265\" data-tcb_hover_state_parent=\"1\"><\/div><div class=\"tve-cb\" data-css=\"tve-u-35e7ccf5faf266\" data-tcb_hover_state_parent=\"1\"><div class=\"thrv_wrapper thrv_text_element tve-froala fr-box\"><p data-css=\"tve-u-45e7ccf5faf267\">Remember to visit the <a href=\"https:\/\/masterkeyexperience.com\" rel=\"noopener noreferrer\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\">Master Key Experience <\/a>for information about a life-transforming mastermind course, and plenty of resources to take your mindset (and life) to the next level.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\r\n\r\n<div class=\"tve-leads-shortcode tve-leads-triggered tve-tl-anim tl-anim-instant tve-leads-track-shortcode_12821\"><div class=\"tl-style\" id=\"tve_tcb2_set-032\" data-state=\"19\" data-form-state=\"\"><style type=\"text\/css\" class=\"tve_custom_style\">@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto:300,500,400&subset=latin\");@media (min-width: 300px){:not(#tve) [data-css=\"tve-u-165d4b7f853cb36\"]:hover button{background-color: rgb(96,96,96) !important;}:not(#tve) [data-css=\"tve-u-125d4b7f853cb30\"]:hover input{color: rgb(0,109,94);background-color: rgb(224,224,224) !important;}[data-css=\"tve-u-75d4b7f853cb27\"]{margin-bottom: 20px !important;}[data-css=\"tve-u-25d4b7f853cb21\"]{padding-top: 0px !important;padding-bottom: 0px !important;}[data-css=\"tve-u-15d4b7f853cb1f\"]{margin-top: 10px !important;margin-bottom: 20px !important;}[data-css=\"tve-u-105d4b7f853cb2b\"]{margin-top: 0px 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data-css=\"tve-u-145d4b7f853cb33\"><input type=\"email\" data-field=\"email\" data-required=\"1\" data-validation=\"email\" name=\"email\" placeholder=\"Best Email...\" data-placeholder=\"Best Email...\" class=\"\" style=\"\" data-keeper-lock-id=\"k-ycmak986aj\"><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-155d4b7f853cb35\" style=\"\"><div class=\"tcb-col\"><div class=\"tve_lg_input_container tve_submit_container tve_lg_submit tcb-icon-display tve_empty_dropzone\" data-css=\"tve-u-165d4b7f853cb36\"><button type=\"submit\" class=\"\" style=\"\">Yes, Send them to me!<\/button><\/div><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"__tcb_lg_fc\" id=\"__tcb_lg_fc\" value=\"YToxOntzOjY6ImF3ZWJlciI7czo3OiI0OTc2MDk0Ijt9\"><input id=\"_submit_option\" type=\"hidden\" name=\"_submit_option\" value=\"redirect\"><input id=\"_back_url\" type=\"hidden\" name=\"_back_url\" value=\"https:\/\/masterkeyexperience.com\/podcasts\/almost-done\/\"><input 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For 30 years, he&#8217;s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals<\/p>\n","protected":false},"author":2,"featured_media":13289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[43],"tags":[],"class_list":{"0":"post-13288","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vision","8":"entry"},"_links":{"self":[{"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/posts\/13288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/comments?post=13288"}],"version-history":[{"count":20,"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/posts\/13288\/revisions"}],"predecessor-version":[{"id":13536,"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/posts\/13288\/revisions\/13536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/media\/13289"}],"wp:attachment":[{"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/media?parent=13288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/categories?post=13288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterkeyexperience.com\/podcasts\/wp-json\/wp\/v2\/tags?post=13288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}